You are Googles product!
Did you ever stop and think what Googles product really is? Did you wonder why using Google is free?
They are in fact not selling a great search engine, that’s merely their proposition to you as a user. Their sole commodity is you.
Whenever you use something with Googles signature a price tag will be added to you as an individual. Your price is determined by what kind of person you are, what you’re interested in and whatever your desires are right now. Are you in the market for a new credit card or a factoring service, you come with big price tag. Are you merely a person who needs a new haircut. Not so high.
By Googling ”buy rayban sunglasses” I was unknowingly wrangled around a livestock market and sold to the highest bidder. I find this disturbing, entertaining and work of pure geniality all at the same time.
Sure, the above is not entirely accurate statement but none the less nor 100% false. Factually we all know users prefer organic results, which is indeed free. Free in the sense that Google doesn’t earn from your presence in the organic list nor a click. However, the organic list is only there for one reason and one reason alone, to draw in customers who click on paid ads.
Like the famous proverb says ”there is no such thing as a free lunch”